As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
What is SMO (Social Media Optimization)? Why is it important? What should I do about it? History of Social Media Optimization
August 10, 2006 marks the day when Rohit Bhargava, VP for Interactive Marketing with Ogilvy Public Relations, coined the term SMO. In his weblog, The Influential Marketing Blog, writer Rohit Bhargava brought to light a new service offering to clients called SMO. Rohit claimed that SMO is simply to “implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”Rohit went on to set 5 rules to guide our SMO practices and everyone else jumped on the thought leader bandwagon to tag on additional rules. Today there are a proposed 16 rules for SMO according to Wikipedia. While the rules and Rohit’s rules make great guidelines for SMO, they do not help us in practice much. This not only applies to SMO but social media marketing in general.There is a ton of information from marketers, bloggers, and so on about SMO and social media but a lot of people and small businesses just entering the curve still don’t get what to do with this info. The Social-Capitalist brings a real life experiences from the front lines of social media marketing to the table to help people get a grip on what is important now, and how to apply all this new information to themselves and their businesses.The major challenge is, many people have very little time to devote to social media. So, lets get to the point. I know you are busy.What is the Definition of SMO??FastCompany says SMO is the distribution of social objects and their ability to rise to the top of any related search query, where and when it is performed. SEO + SMO = Amplified findability in the traditional and social web.According to Bryan Solis, the godfather of pr 2.0, SMO is the new SEO. It is the new black. Similar to SEO, SMO has it’s white hat and black hat people trying to get something to listen to it. In the case of SEO, it was Google. In the case of SMO it is the people. While SEO is still extraordinarily important, it is not enough to compete in a market turning more and more toward new media for information and answers.What is the secret to a successful social media optimization for me or me company?The answer? In a nutshell: EC = MC as stated by @TomForemski. This means that Every Business is a Media Company, or at least it needs to become one in order to maintain a sustainable competitive advantage to stay in business. Social objects have become so deeply embedded into the information exchange that social search is quickly becoming more powerful that search engines. Moreover, organizations themselves are needing to get involved themselves to truly optimize social media campaigns because the campaigns require being deeply embedded in a variety of content and conversations. The difference? You are dealing with people, the conversation you are having, the message you are sending, the video you are sharing is with another person- not a computer or a billboard audience, tv viewers who are not paying attention. SMO cannot be packaged into a box with a bow on top like SEO either. Why? Same reason, the human element is very real and word of mouth online is very real.How are the smart companies and people in social media leveraging SMO to get results? The straight-forward answer I will give you is that businesses are spending a lot of money and/or a lot of time to achieve be a social media leader in their particular industries. It is usually when they are spending a lot of money and a lot of time that they get the best results from SMO strategies. In a nutshell, the answer to this question is time and money. They are investing money into understanding how social media works, getting strategies from experts, and buying tools to monitor and automate the stuff that can be automated. They are investing time into learning how to take these strategies and put them into action. They are investing time into training employees and time into learning what to do themselves.So what do I do now? I don’t have time or money!?First, breathe….Do not be overwhelmed. The worst thing you can do now is panic and rush into creating a Facebook page or starting a company blog before having a plan. I will be one of the few to tell you that if you have not created a Facebook page yet, don’t. Don’t even think about it right now.I will tell you, however, to take a look at what you want to achieve with Social Media. Need a guide? The Social Capitalist can help.